About Us

About Us | Jolie Vaughan is a Mature Women's Online Clothing Boutique near you | stylish, affordable, and high-quality looks for women of all ages.


Quality, style, sustainability, and service are very important to us at JV, and we constantly look for pieces that can be worn in multiple ways. We are a woman-owned business devoted to helping women through fashion, accessories, and personal care to live happier, more confident lifestyles.

We believe that women should be confident and comfortable with the way they look and feel. Jolie Vaughan Mature Women's Online Clothing Boutique has a "one-stop-shop" approach to clothing, allowing you to not only discover exactly what you're seeking but also complementary pieces to round out your entire outfit.

The ability to find everything you need in one location and never leave home is invaluable in these hectic times.

We are a firm believer in the value of quality, long-lasting pieces from a boutique you can trust.

We carry an extensive, well-curated collection of unique, on-trend styles while keeping availability limited to provide our customers with an exclusive collection that is regularly updated with the latest must-have apparel and accessories! We are always excited to bring continually bring in fresh, stylish, and unique pieces year-round. In order to offer our customers the best selection and the most complete collection, we carefully curate our product assortment to connect with the needs of our customers.

With the right blend of trendy, seasonal items and a timeless staple piece that can be easily mixed and matched, your outfit options are virtually unlimited. We know that women of any age will be intrigued by our diverse and sophisticated collections and enjoy the ability to shop from home with ease.

Jolie Vaughan Mature Women's Online Clothing Boutique is more than a shopping destination. Our passion for fashion and our close relationship with our customers is the foundation of our business. We are a place for women to receive personalized customer service and, most importantly, a place for women to be inspired and feel empowered.

So, from the comfort of your own couch, shop from home in some of our comfortable loungewear mature women sets or mature women's leggings and tunics, then add a pair of cute sneakers or slippers and some cute earrings for the finishing touch.

Whether you are heading to school or work, going out with friends, behind a stroller, or traveling the world, we aim to have something that would "suit" any of your endeavors - pun intended.




Let me start by introducing myself. My name is Alice Ashley. I am a mother of four, the wife of the best guy in the world, a business owner (obviously), and a Southern Belle from Zachary, Louisiana, but most importantly, I am a lover of clothes and accessories, or the "icing on the cake," as I like to refer to them!

I love Italian food and a good glass of wine, and I am certain that I can out-talk most men when it comes to baseball!

I started my business with three goals in mind: financial independence for myself and my family, more time at home with my kids and husband, and curating collections that allow women of any age, body type, or budget to express themselves through their clothing. That's what drove me to open Jolie Vaughan and then later becoming a personal stylist.

Jolie Vaughan is a one-stop shop for mature women of all ages, offering all the accessories (looking at you, shoes, handbags, and jewelry 😉) needed to complete your look.

I've always believed that women, regardless of age, have the right to look and feel their best without spending a fortune. Whether you're a busy mom, retired, semi-retired, traveler, homebody, or like a fun night out on the town, it's all about feeling confident, comfortable, and your absolute best.
I began with one closet and a desire to look my best, and that passion has grown into a goal of helping you fill your closets with beautiful, jewelry, and fashion. I hope you do enjoy my exciting adventure!
I strive to make every stage of the sales process fun and enjoyable. With priority in outstanding customer service, quick fulfillment, fast shipping, and a hassle-free return policy.
I love to talk to all of my client's and get your thoughts, whether positive or negative, I am always looking for ways to improve your complete Jolie Vaughan experience, so shopping with us is your favorite guilty pleasure!
I hope that you enjoy our collection as much as I have enjoyed putting it together for you!


Yours truly,

Alice Ashley, Small Business Owner | Jolie Vaughan Women's Boutique | Boutiques Near Baton Rouge, LA | Women's Clothing Boutiques | Shop Small, Support Small Businesses