Jolie Vaughan Mature Women's Boutique


Quality, Style, Sustainability, and Service

At Jolie Vaughan, we're passionate about helping women live happier, more confident lives through our carefully curated collections of women's fashion, women's accessories, and women's lifestyle products.

Beyond being an all-in-one shopping destination for mature women, Jolie Vaughan is an inclusive place where you'll receive personal style advice, outstanding customer service, amazing prices, and fast, easy shipping and exchanges.

With our extensive yet thoughtfully selected range of on-trend styles, and our handy size chart, you can find everything you need without leaving the comfort of your couch. We're committed to offering you quality, long-lasting pieces, ensuring your wardrobe is filled with items you'll love for years to come.


To empower women of all ages, body types, and budgets to rock their own unique style.

Us women over 30 deserve to feel like superstars while juggling our daily duties and seizing the day one soccer game, business meeting, or date night at a time. At JV, you'll discover trendy, seasonal pieces and timeless wardrobe staples that provide you with unlimited outfit options.

Now if you're still with us, it's time to grab a glass of wine, get comfy, and start shopping your favorite new small business from the comfort of your home.




Alice Ashley, Founder of Jolie Vaughan Boutique, pictured with her spouse and her 4 kids 

Hello to all my style-savvy ladies!

I'm Alice, proud mom of four and creator of Jolie Vaughan Boutique for Mature Women. As a parent and multi-prenuer, I understand the challenges of balancing a busy life while wanting to feel fabulous. That's why I launched JV in 2020, your go-to for affordable and effortlessly stylish clothing and accessories for women just like you.

We believe great fashion is for everyone, and it doesn't have to break the bank either. Our curated collections offer affordable looks that make you feel like a million bucks. 

Pssst - Do you love a good bargain? Sign up for JV Bucks to start earning rewards and special discounts! Click here to enroll.

Our one-stop-shop has everything to make you shine like the hot mama you are. Embrace your feminine side and conquer life after 30 with impeccable style. Welcome to the Jolie Vaughan community, we're so glad you're here!

With love and style,