Jolie Vaughan Boutique for Mature Women


Quality, Affordability, Style, and Service

Beyond being an all-in-one shopping destination for mature women, Jolie Vaughan is an inclusive place where you'll receive personal style advice, outstanding customer service, amazing prices, and fast, easy shipping and exchanges.

With our extensive yet thoughtfully selected range of on-trend styles, and our handy size chart, you can find everything you need without leaving the comfort of your couch. We're committed to offering you quality, long-lasting pieces, ensuring your wardrobe is filled with items you'll love for years to come.


To empower women of all ages, body types, and budgets to rock their own unique style.

Us women over 40 deserve to feel like superstars while juggling our daily duties and seizing the day one soccer game, business meeting, or date night at a time. At JV, you'll discover trendy, seasonal pieces and timeless wardrobe staples that provide you with unlimited outfit options.

Now - if you're still with us, it's time to grab a glass of wine, get comfy, and start shopping your favorite new small business from the comfort of your home.


A note from the owner

Hello to our the style-seeking ladies out there!

I'm Alice - proud mom of four and creator of Jolie Vaughan Boutique. As a parent, multi-prenuer, and mature women in my forties, I understand the challenges of balancing the demand of a busy life with wanting to look and feel fabulous.

We believe great fashion is for everyone, and it shouldn't have to break the bank either. That's why we launched JV in 2020, to offer affordable, comfortable, and effortlessly stylish clothing and accessories for fabulous women over 40, just like you.

To join our inclusive community of women who are #Over40andFab, be sure to sign up for our VIP list so you can earn points and discounts on your favorite fashions! I'm so glad you're here.

With love & style,

Alice Ashley

Follow us on IG