Fashion for Mature Women

Calling all FABULOUS women over 40!

Are you tired of a fashion industry that only caters to teens and twenty-somethings? Well...same. At JV, we celebrate and embrace women of ALL ages and life stages.

Whether you're a full-time-business-woman, or a mom-who-means-business (or both 😉), our mission is to curate stylish, sexy, and affordable collections of clothing and accessories for women over 40 - busy moms, professionals, entrepreneurs, and beyond.

Say goodbye to "mom jeans" and hello to hot mama! Join our inclusive community, express your unique style, and feel confident and fabulous every step of the way.

Learn More About Our Small Business >

What customers are saying...

Try our free personal styling services! | Jolie Vaughan Boutique [Image Description - a collage of stylish women over 40 wearing outfits for mature women from Jolie Vaughan Boutique.]

Every woman deserves to feel confident, sexy, and empowered, no matter her age, shape, or size. Whether you're looking for a new wardrobe, a special occasion outfit, or just some inspiration, our team is here to help.

Here's how it works:

1. Chat with a stylist
Chat in or contact us to share details about about your personal style, preferences, and wardrobe needs.

2. Get customized recommendations
Our stylists will provide you with personalized suggestions for your style, budget, and occasion.

The Benefits:

No cost to you
No gimmicks! You only pay for the items you order from us.

Convenient and time-saving
Save time and effort with a personalized selection to choose from!

Satisfaction guaranteed
If for any reason you're not happy, we offer free returns/exchanges!