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Find affordable clothing and accessories for women over 40

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Fashion for Mature Women

Calling all FABULOUS women over 40!

Are you tired of a fashion industry that only caters to teens and twenty-somethings? Well...same. At JV, we celebrate and embrace women of ALL ages and life stages.

Whether you're a full-time-business-woman, or a mom-who-means-business (or both 😉), our mission is to curate stylish, sexy, and affordable collections of clothing and accessories for women over 40 - busy moms, professionals, entrepreneurs, and beyond.

Say goodbye to "mom jeans" and hello to hot mama! Join our inclusive community, express your unique style, and feel confident and fabulous every step of the way.

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